INVESTIGATING THE INFLUENCING FACTORS ON STUDENTS’ BEHAVIORAL INTENTION TO ADOPT E-LEARNING IN PRIVATE LIBYAN UNIVERSITIES

Abstract

The study examined the influence of factors on students’ behavioral
intentions to adopt e-learning in private Libyan universities. To achieve this, the
mediating variable was added, which is actual use. Research gap: Research on
the adoption of e-learning in Libyan private universities is limited, with the
factors of tangible benefit, ease of use, subjective standards and attitude towards
e-learning not being fully explored. Local challenges such as infrastructure
issues, cultural attitudes toward online education and faculty readiness and
institutional support for students to adopt e-learning have also not been fully
explored. The researcher uses the technology acceptance model, the theory of
rational action, and the theory of planned behavior to identify the main
determinants. The literature was reviewed in light of the study variables. The
study relied on descriptive survey research using random sampling technique.
The experimental sample for the study consisted of 35 respondents from
students at private Libyan universities. A questionnaire was used to collect data.
The results showed that the percentage of males was 80% greater than that of
females. The result also showed that there is a large difference between students
in terms of age, as the highest percentage was between 30-40 years. This is
because those who use e-learning the most are bachelor’s students and
postgraduate students, which greatly affects the efficiency in using e-learning
tools. The study aims to enhance services. E-learning is a response to modern
organizations that prioritize efficient service delivery. Future research should
explore student and faculty experiences, government policies, and external
factors such as COVID-19. The study recommended the necessity of using
technology in teaching and learning to raise the level of independent learning
among students.