Developing an Online Marketing Information System: A Framework for Local Colleges

Abstract

This study examined the development of an online marketing information system tailored for Dr. Filemon C. Aguilar Memorial College of Las Piñas, to enhance its digital presence and institutional outreach. The research utilized a mixed-methods approach, combining quantitative and qualitative analyses to assess usability, interactivity, and accessibility. A descriptive-correlational framework was employed to determine relationships between website design, user engagement, and stakeholder interactions. Primary data were collected through surveys, interviews, and usability testing, while secondary data included institutional records and literature reviews. Findings highlighted critical gaps in digital marketing strategies, underscoring the need for a centralized online platform to facilitate seamless communication and academic visibility. The study proposes a structured framework that integrates interactive features, automated inquiries, and virtual tours, ensuring a user-centric digital ecosystem. This research makes significant contributions to institutional marketing, offering practical applications for local colleges seeking digital transformation and enhanced stakeholder engagement.