Entrepreneurial Orientation for SME Performance in Malaysia

Abstract

This research aims to identify the gap between the theoretical concept of entrepreneurial orientation and its practical implications for firm performance. Utilizing design science, the study seeks to bridge this gap by contributing actionable knowledge to enhance firm performance. Entrepreneurial orientation encompasses innovativeness in developing new or modified processes and products/services, risk-taking in uncertain conditions, and proactive exploitation of business opportunities. This study refines the conceptual framework of entrepreneurial orientation as a design artefact, integrating theoretical constructs empirically linked to firm performance. The enhanced concept is subsequently tested and demonstrated using empirical data from a successful business venture to validate its constructs and facilitate its application in future research and practice.